Duravit bags two awards at ISH 2017

Duravit received two honours for successful brand communication at the ISH 2017.

Duravit walked away with the Iconic Award in the Architecture category for its trade fair presentation at ISH 2017. Duravit developed and implemented an open, inspiring and, in its detailing, surprising trade fair concept for ISH 2017.

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Image credit: Duravit

Measuring 1 300 m², tits trade fair stand was based on four houses illustrating the latest products in various lifestyles. Surrounding these were ‘activity spots’ offering a new form of interactive presentation.

Four spots - for the washing area, shower, bathtub and toilet - conveyed different price segments and harmonious combinations of products. The information and meeting counters were specifically placed in the centre, thus forming the communicative meeting point in the open-plan stand architecture.

A large-scale LED wall measuring about 17m x 7m formed a striking contrast to the otherwise peaceful appearance of the stand. If the visitor passed through this wall, they entered a lounge atmosphere divided into a barista bar and lifestyle lounge on the upstairs level. This distinctive stand architecture and product presentation received the ‘Winner’ Iconic Award from the German Design Council.

The other award was in the Communication category for Duravit’s for its new ‘Tap Fittings’ brochure. For the first time, Duravit presented three new tap fitting ranges this year: C.1, designed by Kurt Merki Jr., B.1 and B.2. Design, function and operating comfort are beautifully coordinated. The new tap fittings complement the product portfolio of the designer bathroom manufacturer perfectly.

In the tap fittings brochure, the three new programmes are presented in structured form in a minimalist layout. Pure photo galleries and clearly-arranged features are tailored to the target group of architects, designers and bathroom planners. Its particularly effective execution earned top honours for the brochure on tap fittings, with the ‘Best of Best’ Iconic Award.

The Iconic Award is presented by the German Design Council. The award recognises visionary architecture, innovative products as well as sustainable communication. The focus was on holistic and consistent presentation of products.



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