Top 5 Content Marketing tips using RACA Journal’s Digital Magazine

RACA Journal Digital Magazine makes it easy to achieve your content marketing goals

Content marketing is an invaluable tool for anyone looking to market their business online. And let's be honest – that's pretty much everyone, right?

  1. Content marketing
    Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.

RACA Journal Digital Magazine makes it easy to achieve your content marketing goals by making relevant and valuable HVAC industry content available at the click of a button – and since it's free and always will be, we encourage you to share it with your colleagues, clients and industry contacts for the ultimate upliftment of industry standards.

Below are some tips for how you can use RACA Journal Digital Magazine as part of your content marketing plan.

Use any or all of them and feel free to Talk to Us if you have any more to add or have any questions!


  1. RACA Cover Oct2014Send an e-mail to your customer base with a personalised message – for example: We at [Company Name] would like to share the latest issue of RACA Journal’s Digital Magazine with you, our valued client. In each issue you will find valuable information relevant to the HVAC industry and we encourage all industry role players to register on the HVAC&R Online website to continue receiving this publication on a monthly basis. (Click here for the link)
  2. Post the latest RACA Journal cover and link on your company’s Facebook page with the same message.
  3. Follow HVAC&R Online on LinkedIn or Twitter or subscribe to our e-newsletter and keep up to date with industry developments as well as the latest RACA Journal articles – you can share these on your company’s own social media platforms or e-mail to grow your online network.
  4. Send us your product and company news to feature in the RACA Journal magazine – If it meets our editorial standards, we will publish it free of charge.
  5. Display the latest RACA Journal cover in your e-mail signature and show your support for uplifting standards in the HVAC industry.


RACA Journal and HVAC&R Online also have various advertising options available. Contact Dale on 0027 11 579 4940 or to book your ad or for more information.

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